About Me

I am Rich Sanger, an SEO Consultant based in Boston. My career has spanned diverse roles, both agency and in-house, from SEO Consultant to E-commerce and Digital Marketing Manager, where I’ve honed my skills in technical SEO, keyword research, on-page optimizations, and how SEO works in conjunction with other marketing channels. My approach combines hands-on experience with AI-driven techniques to optimize SEO strategies that elevate search performance.


Research on Google AI Overviews

Through both my articles and collaborative studies with Authoritas, I examine the role of Google AI Overviews in SEO. My research examines how AI-generated summaries impact search visibility, the interplay between search intent and link selection, and the influence of large language models like Google’s Gemini on content inclusion. My articles dive into the technical aspects and strategies for optimizing content for AI Overviews, while my studies with Authoritas provide insights into links, intent, and industries.

Media Recognition

My writings and research with Authoritas on Google AI Overviews have been featured in Search Engine Land, as well as Search Engine Roundtable, Ahrefs, and other prominent SEO publications. Industry professionals like Aleyda Solis, Lily Ray, Glenn Gabe, Barry Schwartz, Chris Long, and Dr. Marie Haynes frequently share my insights, highlighting the impact of my research on SEO, search, and AI.


Visit the Google AI Overview Library

Google AI Overview Library

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